Malba: “Pop Brasil” is an essential exhibition for understanding the country

More than 120 works by 50 artists are on display in the exhibition from the 1960s and 1970s, which will run until February.

In an interview with Clarin in Portuguese, the museum's artistic director, Rodrigo Moura, spoke about the importance of the exhibition.

The guiding thread of the exhibition “Pop Brasil: Vanguardia y nueva figuración, 1960s-70s” is the strength of Brazilian culture after the 1964 military coup. The resistance against the dictatorial period through art and historical photographic records of that period.

Visiting the exhibition on the second floor of the Malba museum (Museum of Latin American Art of Buenos Aires) is an opportunity to encounter works by Anna Bella Geiger, Antônio Dias, Hélio Oiticica, Rubens Gerchman, Glauco Rodrigues, Claudio Tozzi, Mira Schendel, Wanda Pimentel, among others, and black and white photographs of the dictatorship's events, taken by photographer Evandro Teixeira, and of Chico Buarque, photographed by Claudia Andujar.
In an interview with Clarín in Portuguese, the director of Malba, the Brazilian Rodrigo Moura, who moved to Buenos Aires a few months ago, said that the exhibition ‘Pop Brasil: Avant-garde and New Figuration, 1960-1970’ originated at the Pinacoteca in São Paulo, where it remained for five months until October of this year.
Bob Dylan, in the gaze of Claudio Tozzi. (Photo: Alejandro Guyot, courtesy of Malba press). Pinacoteca de São Paulo

The works in the exhibition at the Pinacoteca were joined by those from the Malba collection and the Costantini collection. Versatility is also one of the aspects of the exhibition and of that period.

“It’s an engaging exhibition, which has that period flavor and attracts both the general public and art specialists,” said Rodrigo Moura. Before assuming the role of artistic director of the museum, Moura, who previously worked as a journalist, was, for six years, the head of curatorship at El Museo del Bairro in New York, which focuses on the art of Latin America and the Caribbean. His career includes MASP (São Paulo Museum of Art) and the Inhotim Institute in Brumadinho, Minas Gerais.

He is the first Brazilian artistic director of Malba and explains the importance of the “Pop Brasil” exhibition. “These are works that challenged the regime and also show other facets of Brazil during that period. The phonographic market, Chacrinha's program, the urbanization of Brasília, the revolution "Of customs, eroticism, women with enormous protagonism, a more egalitarian public space between men and women, counterculture, questioning of bourgeois culture," he comments.
The vitality of the arts in Brazil, the revelation of behaviors and striking facts of Brazilian history are brought together in the exhibition which, as Moura recalled, brings together works about the March of the Hundred Thousand, in June 1968, against the Brazilian military dictatorship, and the artistic occupation of Aterro do Flamengo, in Rio de Janeiro. In other words, unmissable. To understand or remember those sixties and seventies in Brazil.
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