1️⃣ Choose the right font
Every text has a voice—pick the one that speaks your message best.
2️⃣ Start with one typeface, not an army!
Simplicity is beauty; too many fonts only tire the reader’s eyes.
3️⃣ Respect the size
Titles should breathe; text should be readable. Feel the balance between big and small.
4️⃣ Give space its due
Spacing between lines and letters is the breath of your text—don’t suffocate it.
5️⃣ Keep alignment in mind
Visual order guides the eye; let your lines be friends, not strangers.
6️⃣ Mind your kerning
Letters love proper spacing—neither too close nor too far, just the right affection.
7️⃣ Create contrast, but gracefully
Bold vs. thin, big vs. small, dark vs. light—play with contrast, but stay polite.
8️⃣ Balance your lines and shapes
The human eye loves harmony; don’t let your text lean to one side.
9️⃣ Readability beats beauty
If it can’t be read easily, even the most beautiful design fails.
🔟 Stay calm
Typography is the art of breathing—let your words live, breathe, and be seen.
Massoud Nejabati was born in 1967 in Tehran. He completed his bachelor's and master's degrees in graphics from the Faculty of Fin ...