contemporary art

It emerged in the second half of the 20th century as an improvement of modern art. Its main objective is to connect art with everyday life, integrating diverse languages and using technology and digital media to generate innovative experiences.

History and Evolution:

Origins: It was consolidated in the 60s in the United States, driven by the post-war context, technological development and globalization.

Approach: Value the idea and the creative process more than the final work or object.

Key Moves:

Pop Art: References such as Andy Warhol and Roy Lichtenstein used elements of mass culture (comics, advertising, celebrities) to bring art to the common public.

Minimalism: Revolutionized the use of space (galleries, urban spaces) and merged disciplines.

New Expressions: These bases allowed the subsequent emergence of installations, performances and video art.