The Olympic logo, from the first modern Games in 1896 to Paris 2024, has always symbolized the culture, era, and values of the host country. The official Olympic symbol — the five interlocking rings — was designed by Pierre de Coubertin in 1913, representing the unity of the five continents through sport.
Each Olympic logo combines the rings with a unique national design. Tokyo 1964 featured Japan’s red sun, echoing its flag. Munich 1972 embraced modern geometric shapes to signal Germany’s postwar optimism. The 1984 Los Angeles Games used striped stars symbolizing American freedom and competition.
Barcelona 1992’s dynamic human figure conveyed joy and liberty. Beijing 2008 reflected ancient Chinese calligraphy in its red symbol. London 2012, though controversial, stood out with its jagged, bold design representing diversity and youth.
Rio 2016’s joyful, embracing figures captured Brazil’s festive spirit. Tokyo 2020 merged tradition and innovation in a minimal, checker-patterned logo. The 2022 Beijing Winter Games showcased a stylized version of the Chinese character for “winter,” combining skiing and skating figures.
Finally, the Paris 2024 logo blends a gold medal, Olympic flame, and Marianne — the female face of the French Republic — representing liberty, equality, and unity. Olympic logos are more than symbols; they tell stories of nations, dreams, and humanity’s cultural journey through the global language of sport.