The Second Edition of ReinventArte

National artists joined forces to raise funds for wildlife at ReinventArte 2025

The goal was to raise $23,000, which will be donated to the organizations Acción Animal and Fundación Cóndor Andino.
The second edition of ReinventArte concluded its cycle with the goal of using art as a bridge between creativity and solidarity. This is an Etafashion initiative that emerged last April.

From more than 400 applicants, twelve artists were selected, along with the Guayasamín Foundation, to exhibit their works in showcases across the country and finally in a collective exhibition during the closing event at the end of last month, held at the Capilla del Hombre in Quito.

“ReinventArte works with five angles: fashion, art, culture, sustainability, and, above all, a love for animals. We want this platform to become a cultural movement that showcases Ecuadorian talent and also generates social impact,” said Gabriel Juncal, Marketing Manager of Etafashion.
The goal of this edition was to raise $23,000, which will be donated to the organizations Acción Animal and Fundación Cóndor Andino, which work to protect wildlife in Ecuador.
Works that convey emotions

Estefanía Zavala is one of the twelve artists in this edition. Her work focuses on textiles, and she presented the installation "Mi refugio tiene cuerdas" (My Shelter Has Strings). Her pieces, made with ancestral techniques, combine color and symbolism.

“They speak of farewell and mourning, but with tenderness. How the people and animals we love leave their mark on us,” she explains.
The creator explains that each segment of her installation can be adapted to different spaces. Thus, she sought to convey emotions through a versatile and contemporary language. Diversity was precisely the hallmark of the project.

Sculptors, muralists, designers, and textile artists from different provinces presented unique pieces. These even managed to capture Ecuador's multiculturalism in a magnificent exhibition space.
Allies and Beneficiaries

The beneficiaries attended the exhibition on September 25th. Carolina Jiménez, Deputy Director of Communications for the Andean Condor Foundation, explained how the funds raised will be used: "It allows us to continue purchasing satellite trackers for condors, bears, and jaguars, in addition to strengthening research and raising awareness in communities. It helps us conserve what little wildlife we have left."

The event was very well received: artists, influencers, cultural managers, academics, diplomats, and the media attended to support this initiative.

A themed catwalk show was also held, bringing together everything from bohemian freedom to the power of denim.

One of the most iconic experiences of the evening was the Moving Gallery, in which the twelve artists intervened on blank garments, transforming them into pieces that combined fashion and visual art. The expectation is that the project will be repeated each year to reach more causes and allow more artists to unleash their creativity, Juncal announced.
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