Promoting digital art among young people in Uruguay

Promoting digital art among young people in Uruguay

Uruguay has financial support for a digital cultural entrepreneurship project for young people from Río Negro and Artigas.

In the 14th call for the presentation of projects for the International Fund for Cultural Diversity, Uruguay received approval of the project presented by the Municipality of Río Negro. Of a total of 90 projects presented, 12 were approved in total, this being one of them. Of these, 5 are from the Latin American and Caribbean region. This year, USD 1,187,298 is mobilized for approved projects.

This project, titled "Promotion of cultural entrepreneurship in the digital art sector among young people in conditions of social vulnerability in two Local Governments of Uruguay (Río Negro and Artigas)," will receive financial support of $99,891 US dollars for a duration of 16 months .

The main objective of this initiative is to promote digital literacy and business skills among socially vulnerable young people in Uruguay. Led by the Departmental Mayor of Río Negro, the project aims to establish two citizen laboratories led by the Faculty of Art of the University of the Republic in Artigas and Río Negro, focused on training 100 young people and six municipal officials. The training will cover the creation of digital art, entrepreneurship in artistic production, digital marketing and web maintenance, paying special attention to the inclusion of women and young people outside of school.

The project, which is the fourth presented by Uruguay that has won since the inception of the fund and which has not benefited since 2015, is aligned with local and national policies and seeks sustainability by training municipal officials to continue the initiative beyond of its initial financing period.

The potential impact and expected results include empowering local communities through the training and organization of creative workshops, seminars and citizen laboratories, as well as the development of business plans, communication and marketing, and the promotion of artistic production of the laboratories in the digital media of the two local governments.

This project not only addresses gender inequalities in cultural sectors, but also expands participation in the creation, production and distribution of cultural goods and services in previously excluded regions and social groups.

This project is expected to contribute to the cultural and economic development of local communities in Río Negro and Artigas, as well as its impact on the promotion of cultural diversity and social inclusion in Uruguay.