New Photographic Techniques Applied to Fashion

Fashion photography has always been a bridge between artistic creativity and visual communication. In recent years, technological developments have significantly transformed the way images are captured and presented, offering new possibilities to both designers and photographers.

One of the most revolutionary techniques is the use of augmented reality and virtual reality, which allow for the creation of immersive settings without the need for physical studios. These tools not only reduce costs but also expand the aesthetic field, giving rise to innovative compositions where costumes interact with digital environments.

Another key innovation is the use of drones in fashion photography, which enables unique angles and aerial perspectives. This has generated more dynamic and spectacular visual campaigns, breaking with the rigidity of traditional studio shoots.

3D photography is also gaining prominence, especially in e-commerce. Thanks to this technique, consumers can view garments from all angles, improving the shopping experience and reducing uncertainty when choosing sizes and styles.

Furthermore, artificial intelligence has become an indispensable tool for editing and retouching. Advanced algorithms make it possible to adjust lighting, correct imperfections, and even generate alternative versions of the same photograph in a matter of seconds.

These transformations do not mean the disappearance of human talent, but rather an opportunity for photographers and creatives to experiment with new visual narratives. Fashion, as an industry based on innovation, thrives on these techniques to expand its boundaries and offer richer, more personalized experiences.
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