The first Latin American festival that unites soccer and art

FUTCON 2025 is coming, the first Latin American festival that unites soccer and art.
On November 22 and 23, Ciudad Cultural Konex will host FUTCON – Festival of Soccer and Creativity, an event that explores the world's most popular sport through the lens of fashion, design, music, photography, art, and gaming.
For two days, Konex (Sarmiento 3131, Buenos Aires City) will host a unique experience: a festival that understands football not only as a game or spectacle, but as a cultural phenomenon capable of engaging with creativity and contemporary arts. FUTCON 2025 will bring together designers, artists, photographers, musicians, communicators, and fans who see the ball as a meeting point for aesthetics, identity, and community.

Lisandro Ramos, the festival's executive director, defines the program as "a space where football passion and artistic innovation coexist." In his view, the event seeks to show how football permeates everyday life and the symbolic production of different generations.
The program includes talks, conferences, art exhibits, jersey and editorial fairs, networking spaces, and interactive experiences. Confirmed names include Drake Ramberg, Nike's historic designer in the 1990s; Luis Callegari, creator of the Argentine jersey that won the Qatar 2022 World Cup; and Pepe Perretta, A benchmark of neighborhood art with its monumental backdrops; and Martín Tibabuzo, a trainer of sportswear designers.

Also participating will be Florencia Galarza, former soccer player and DJ; the collective Cuerpas Reales Hinchas Reales, which portrays the diversity of women in the stands; Eric Beard, former creative director of EA Sports and responsible for the FIFA rebranding; and Ariel Winograd, director of Coppola, the representative, among others.
The art exhibition, curated by Marcos Krämer and Joaquín Barrera, will bring contemporary works into dialogue with visual archives of Argentine soccer. There will also be a T-shirt fair with vintage pieces and experimental designs, a publishing fair with independent publications, and brand activations that invite you to experience soccer from new perspectives.

FUTCON is intended as a laboratory of ideas where soccer aesthetics are reinterpreted through urban culture, technology, and art. In times when sport is becoming a global narrative, the festival aims to recover its symbolic power, its ability to generate community, and its Links to emotional memory.

Beyond merchandising or the industry, FUTCON seeks to think of football as a shared language, a form of collective expression that is updated in every jersey, every design, and every gesture in the stands.
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